PRIVACY POLICY

Last updated August 02, 2025

This Privacy Notice for Modern Trade Flow ("we," "us," or "our") describes how and why we might collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

Visit our website at moderntradeflow.com or any site of ours that links to this Privacy Notice

Engage with us in other ways, including through sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have questions or concerns, contact us at [email protected].

SUMMARY OF KEY POINTS

What personal information do we process?
We may process personal information depending on how you interact with us and the Services, the choices you make, and the features you use.

Do we process sensitive personal information?
No, we do not process sensitive personal information (e.g., race, religion, etc.).

Do we collect information from third parties?
We do not collect personal information from third parties.

How do we process your information?
We process your data to provide, improve, and secure our Services, communicate with you, and comply with law.

When and with whom do we share personal information?
We may share information with trusted third-party service providers or during business transfers (e.g., mergers).

What are your rights?
Depending on your location, you may have certain privacy rights (access, correction, deletion, etc.).

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide when you request a free audit, subscribe to our communications, or engage with our Services. This may include:

Name

Business name

Email address

Phone number

Information automatically collected

When you visit our website, we automatically collect certain device and usage information (e.g., IP address, browser type, pages viewed, time on site) for analytics and security purposes.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process personal information to:

Deliver requested services (e.g., audits, automation setups)

Communicate with you about updates or opportunities

Analyze trends to improve our offerings

Maintain security and prevent fraud

Comply with legal obligations

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

We rely on these legal bases:

Consent (e.g., when you submit a contact form)

Legitimate interest (e.g., improving services)

Contractual obligation (e.g., fulfilling service agreements)

Legal compliance (e.g., responding to lawful requests)

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We may share information with:

Service providers assisting with hosting, analytics, or customer support

Third parties in the event of a business transfer (e.g., merger or acquisition)
We do not sell or rent personal information.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes, we use cookies and similar technologies for site functionality, analytics, and performance. You can manage cookies via your browser settings.

6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?

Yes, we provide AI-powered automation tools. These tools may process data you input (e.g., customer information) to create workflows, respond to inquiries, or generate content. We use trusted third-party AI providers (e.g., GoHighLevel, OpenAI) and follow strict data-handling protocols.

7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

If you log in via social accounts (e.g., Facebook), we may access certain profile data to facilitate login and account setup.

8. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

We primarily process data in the United States. If you are outside the U.S., your data may be transferred to and processed in the U.S., which may not have the same data protection laws as your home country.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymize data.

10. DO WE COLLECT INFORMATION FROM MINORS?

No, we do not knowingly collect data from individuals under 18. If we learn we have inadvertently collected such data, we will delete it promptly.

11. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your location, you may have rights to:

Access, update, or delete your data

Object to processing or withdraw consent

Receive a copy of your data (portability)

Opt out of marketing communications (unsubscribe links are included in all emails)

To exercise these rights, email [email protected].

12. CONTROLS FOR DO-NOT-TRACK FEATURES

We do not currently respond to DNT browser signals due to lack of uniform standards.

13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

Certain states (e.g., California, Utah, Virginia) provide additional rights regarding personal information, including the right to know, delete, or opt out of certain data uses. We honor applicable state privacy laws and requests.

14. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?

Residents of the EEA, UK, Canada, and other regions may have similar rights under local data protection laws (e.g., GDPR).

15. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we may update this Privacy Policy periodically. Changes will be posted with a new “Last Updated” date.

16. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

For questions or complaints, contact us at:

Modern Trade Flow
Salt Lake City, Utah, United States
Phone: +1 (801)-452-7167
Email: [email protected]

17. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

You may request access to, correction of, or deletion of your personal data by contacting us at [email protected]. We will respond in accordance with applicable laws.